COVID-19: Health & Well-being 

June 17, 2020

12:00pm-2:30pm ET

In light of the COVID-19 pandemic, all enterprises now view themselves as healthcare companies in some form or fashion. In terms of PR, all strategic communications planning will be carried out through a public health lens as a matter of course. Public health will especially be top of mind for employee engagement as businesses return to physical workplaces and cater to the mental well-being of their people. This PRWeek virtual event, hosted by VP, editorial director Steve Barrett, explores how health has become mainstream, why it’s the fastest-growing sector of PR and what it means for the well-being of people at every level of organizations.

Session topics will include:

• Strategic communications planning through a public health lens
• Ensuring the mental well-being of employees in a post-coronavirus future
• Preparing a safe and confidence-inspiring workplace for teams to return to
• How data and analytics can trigger unique creative insights and accurately gauge consumer reaction to messaging
• Determining the right tone to take with key stakeholders

12:00pm ET – A healthy message for all stakeholders, sponsored by GCI Health

12:40pm ET – Communications as a Health Imperative: Implications and Lessons from the COVID Era, sponsored by W2O

1:15pm ET – A Best Place To Work – For Everyone, sponsored by Praytell

1:50pm ET – Health, Wellness and the Future for Women, sponsored by Ketchum